Matthew directed multi-platform creative strategy, positioning, and execution generating $3B for major Hollywood film releases. He is most known for regaining fan interest for Venom: Let There Be Carnage after poor first film results by accurate focus group research and analysis, providing direction for sequel that drove $500M in box office receipts during global pandemic.

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He also recaptured international fans lost to Spider-Man franchise by conducting Moscow focus groups to gauge European market, enabling reframing of main character that drove gross sales increases of $5M in Russia and $8M in Germany.

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During his time at Sony, Matthew was promoted to head of development and execution of multi-platform global creative marketing campaigns for Columbia Pictures and Sony Pictures Animation, later directing international and US creative campaigns for key tentpole franchise campaigns.

 

Managed a creative team of 8 with project budgets up to $5M to generate up to $500M per campaign.

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Now, Matthew has officially stepped into the entrepreneurial arena, launching his own entertainment marketing consulting agency. He combines this extensive knowledge with a nimble, sleeves-up approach from the agency side, making Tonnelier Creative a formidable partner for any film marketing endeavor.

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Matthew's dual perspective—from working internally at a major studio to leading an agile agency—forms the ultimate recipe for a successful film marketing campaign. His in-depth understanding of studio expectations, operational nuances, and creative demands is now complemented by the dynamic, adaptable tactics of an agency lifestyle. This unique blend offers clients a comprehensive, informed, and highly effective marketing strategy.

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Book a consultation with Matthew Goldman and discover how his innovative strategies can turn your vision into a cultural phenomenon.