Client-Side Work | Tonnelier Creative | Entertainment Marketing

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Portfolio

During Matthew's time at Sony, he was promoted to head of development and execution of multi-platform global creative marketing campaigns for Columbia Pictures and Sony Pictures Animation, later directing international and US creative campaigns for key tentpole franchise properties.

Matthew directed multi-platform creative strategy, positioning, and execution generating $3B for major Hollywood film releases.

Managed a creative team of 8 with project budgets up to $5M to generate up to $500M per campaign.

Morbius | 2024

This was the last project Matthew worked on during his time at Sony. This was a fun one!

Regained fan interest for Venom: Let There Be Carnage after poor first film results by accurate focus group research and
analysis, providing direction for sequel that drove $500M in box office receipts during global pandemic.

Venom: Let There Be Carnage | 2021

Regained fan interest after poor first film results by accurate focus group research and analysis, providing direction for sequel that drove $500M in box office receipts during global pandemic.

Jumanji: The Next Level | 2019

Directed multi-platform creative strategy, positioning, and execution for major Hollywood film releases, including Jumanji: The Next Level.

Once Upon A Time In Hollywood | 2019

Directed multi-platform creative strategy, positioning, and execution for major tentpole film releases, including Once Upon A Time In Hollywood

Spider-Man: Far From Home | 2019

Directed multi-platform creative strategy, positioning, and execution for major Hollywood film releases, including Spider-Man: Far From Home.

Bad Boys For Life | 2020

Directed multi-platform creative strategy, positioning, and execution for major Hollywood film releases, including Bad Boys For Life.

Baby Driver | 2017

Directed multi-platform creative strategy, positioning, and execution for major Hollywood film releases, including Baby Driver.