Matthew Goldman Launches Tonnelier Creative: Redefining Entertainment Marketing

In an industry where evolution is constant, Matthew Goldman's new venture, Tonnelier Creative, is already making waves. After a remarkable 10-year tenure at Sony Pictures as a film marketing executive, Matthew has officially stepped into the entrepreneurial arena, launching his own entertainment marketing consulting agency.

A Proven Track Record at Sony Pictures

Matthew Goldman's decade at Sony Pictures was nothing short of extraordinary. With a keen eye for creative strategy, positioning, and execution, he played a crucial role in some of Hollywood's most successful film releases. His expertise directed the multi-platform campaigns for blockbusters such as Jumanji: The Next Level, Spider-Man: Far From Home, Bad Boys For Life, and Once Upon A Time In Hollywood. These projects collectively generated over $3B in revenue, cementing Matthew's reputation as a powerhouse in film marketing.

A New Chapter With Tonnelier Creative

Even as the entertainment industry grapples with the challenges posed by recent union strikes, Matthew's new venture is already off to a promising start. Tonnelier Creative has quickly attracted high-profile clients such as Neon, Magnolia, Shout Studios, and Sony Pictures Classics. The agency is busy crafting new trailers, teasers, and other promotional material, showcasing its versatility and expertise. And, of course, already making statements by winning a GTA24 Golden Fleece Award for their work on The Kill Room.

A Unique Approach to Film Marketing

What sets Tonnelier Creative apart from other agencies is its unique approach. By maintaining a low overhead, the agency can take on low-budget film trailers for indie art house studios—projects that larger agencies often pass up due to budget constraints. This gives Tonnelier Creative the flexibility to work on passion projects while simultaneously leveraging Matthew’s extensive experience in handling large blockbuster campaigns.

With 15 years of experience on the studio side under his belt, Matthew is adept at managing multimillion-dollar film campaigns with budgets up to $5M, generating as much as $500M per campaign. Now, he combines this extensive knowledge with a nimble, sleeves-up approach from the agency side, making Tonnelier Creative a formidable partner for any film marketing endeavor.

The Ultimate Recipe for Success

Matthew's dual perspective—from working internally at a major studio to leading an agile agency—forms the ultimate recipe for a successful film marketing campaign. His in-depth understanding of studio expectations, operational nuances, and creative demands is now complemented by the dynamic, adaptable tactics of an agency lifestyle. This unique blend offers clients a comprehensive, informed, and highly effective marketing strategy.

Book a Consultation Today

Matthew Goldman’s Tonnelier Creative is poised to redefine film marketing one project at a time. Whether you're an indie filmmaker looking to make an impact or a major studio aiming for the next blockbuster, Tonnelier Creative has the expertise and passion to elevate your film’s reach and resonance.

Ready to take your film marketing to the next level? Book a consultation with Matthew Goldman at TonnelierCreative.com and discover how his innovative strategies can turn your vision into a cultural phenomenon.